We learned that, from a fan perspective, music discovery has never been stronger. More touch points are available to fans for music discovery, and they are using them. They believe that streaming and social media have improved discovery. Discovery is more diverse; with appetite for new and catalog songs, and new and familiar artists. Fans are activating like never before, re-listening to newly found music, and diving deeper to make a connection with the artist. Dynamic features of the music services lubricate the discovery process.

Many streamers regularly take advantage of playlist features intended to highlight new music.

For years, the conversation was about which music format was No. 1 when it came to music discovery. In retrospect that was the wrong conversation. The thinking should be about how to serve fans and help discovery to thrive. Today, streaming is the most influential source, but there are a host of other touchpoints that can help artists to promote their music and help fans to find it.

Soruce: Russ Crupnick, Billboard