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Friday Roundup #15

Friday Roundup #15

One single, one album, one look BTS, one data deep dive | 7.9.21

July 09, 2021

📻 Hi, thanks for tuning in.

The focus of Arpeggio is to provide fresh, curated music as well as data & analysis of the music biz. Curated music is important because, in a world increasingly dominated by streaming companies, there are artists who deserve the spotlight.

In this curated series, Friday Roundup, I’m sharing one single, one album, and one behind the scenes look into a recording artist's creative process to listen to at your leisure over the weekend. The behind the scenes of an artist’s creative process is storytelling with both artists and music enthusiasts in mind.

“ROMEO” by Jungle, ft. Bas

See Jungle perform live in Philadelphia

ALPHA by Charlotte Day Wilson

BTS with The Neighbourhood and NME

Automated Advertising Platform May Drive $3 Billion In Revenue For Catalog Music

Westcott Media’s automatic system tracks daily stream data and other industry signals to determine when, who, how much, and how long to launch a campaign. Technology and automation is used to mitigate the music rights holders’ marketing budget to gain the best return, based on consumer behavior in the marketing in real-time (or within 72 hours of that moment of increased awareness).

Could This Automated Advertising Platform Drive $3 Billion in Revenue for Catalog Music?

“We projected a $3 billion dollar impact on revenue if data was applied effectively to drive timely marketing decisions.”

“… one of the areas that we are really excited about is the application of cohort analysis and how data from the ads themselves, our partners, streaming data, and publicly available information can help to inform this type of hyper-targeted advertising.”

“Westcott has data partners like Chartmetric, and through these partnerships as well as publicly available APIs it is possible to identify when a song was placed on a playlist, when there was a spike in attention on TikTok, when a song was synced on a TV show or movie, when the artist had a birthday or the fact that it is summertime in Australia – just to name a few.”

“We would like to see the power and control of access to data and promotion shift towards the music rights holder.”

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