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Friday Roundup #18 | TikTok is a Dominant Music Discovery Platform

One single, one album, one look BTS, one data deep dive | 8.13.21

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The focus of Arpeggio is to provide fresh, curated music as well as data & analysis of the music biz. Curated music is important because, in a world increasingly dominated by streaming companies, there are artists who deserve the spotlight.

In this curated series, Friday RoundupI’m sharing one single, one album, and one behind the scenes look into a recording artist's creative process to listen to at your leisure over the weekend. The behind the scenes of an artist’s creative process is storytelling with both artists and music enthusiasts in mind.

ā€œCome in Closerā€ by Rhye

Just Piano by FKJ

BTS with James Blake and Rick Rubin

75% of TikTok Users Say They Discover New Artists On The Platform

ā€œTikTok has become an integral part of music discovery, connecting artists to their fans and introducing brands to every corner of the community.ā€

Ole Obermann, Global Head of Music

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