- ARPEGGIO
- Posts
- Friday Roundup #18 | TikTok is a Dominant Music Discovery Platform
Friday Roundup #18 | TikTok is a Dominant Music Discovery Platform
One single, one album, one look BTS, one data deep dive | 8.13.21
š» Hi, thanks for tuning in.
The focus of Arpeggio is to provide fresh, curated music as well as data & analysis of the music biz. Curated music is important because, in a world increasingly dominated by streaming companies, there are artists who deserve the spotlight.
In this curated series, Friday Roundup, Iām sharing one single, one album, and one behind the scenes look into a recording artist's creative process to listen to at your leisure over the weekend. The behind the scenes of an artistās creative process is storytelling with both artists and music enthusiasts in mind.
āCome in Closerā by Rhye
Just Piano by FKJ
BTS with James Blake and Rick Rubin
75% of TikTok Users Say They Discover New Artists On The Platform


āTikTok has become an integral part of music discovery, connecting artists to their fans and introducing brands to every corner of the community.ā
Ole Obermann, Global Head of Music
If youāre enjoying Arpeggio, feel free to support the newsletter below.